Summer 2018 programme

Alltours adds more hotel brands and targets further growth

10.10.2017, 16:30

Germany’s fifth-largest tour operator Alltours will offer two more hotel brands in summer 2018 and is aiming for further growth after solid single-digit increases this year.

Alltours Group CEO Markus Daldrup
Foto: Alltours

The Düsseldorf-based group, including tour operator businesses in Germany, Austria, Switzerland and the Netherlands, a German travel agency network and the Allsun hotel group, increased turnover by 4.6% this year after revenues of €1.3 billion in 2015/16. Customer numbers rose by 2.2% to 1.67 million, and it expects to have stable profits.

The big destination winner for the tour operator this year was Greece with a 30% rise to about 270,000 customers while its main destination Spain grew by 4.2% to about 960,000 customers.

CEO Markus Daldrup said that Alltours “has grown in all source markets” this year and he wants to “continue our growth path in 2017/18 in all source markets and across all destinations”. The group is targeting 3% growth in customer numbers and 5% in revenues in the 2017/18 business year.

The main innovations for summer 2018 are a repositioning of dynamic packaging business ByeBye, two new hotel brands and several new destinations in Europe. Bye-Bye will become a ‘pure’ dynamic packaging tour operator without a printed brochure, offering holidays from available short-notice airline and hotel capacity.

The new hotel brands are ‘Luxmar’ and ‘Family & Friends’. The first will target adults with up-market properties, with an initial portfolio of three resorts. The second will offer family-friendly hotels, starting with five hotels. The core Allsun hotel chain will offer 34 hotels next summer, and overall there are 62 hotels offered by the group’s six different brands. Alltours aims to continue increasing the number of customers staying in group hotels, which has now reached 75% of its Majorca customers.

Overall hotel capacity will increase dramatically to 10,800 hotels in summer 2018 from 7,700 this summer. In terms of prices, Alltours holidays will be 2% more expensive on average. Spain, Portugal and Greece will go up by 3.2% on average while Turkey, Egypt and Tunisia will be slightly cheaper.

The company aims to sell more than one million Spain holidays next year and increase Greece bookings to about 300,000 while growing in all destinations. Daldrup stressed that Alltours has maintained its portfolio of 470 hotels in Turkey to support hoteliers who reduced prices significantly to generate business while maintaining quality levels.

New destinations in Europe next summer include the Costa Blanca, the northern Sporades, the Ionian coast and the Croatian island of Hvar, along with Bahrain, Myanmar, Singapore and Vietnam in the long-haul programme.

Addressing the impact of Air Berlin’s insolvency, Daldrup said Alltours has successfully filled the gap by agreeing capacity deals with a wider range of flight partners, including new charter airlines Sundair and Azur Air.

Sign up to our weekly newsletter