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fvw exclusive study

Cruise Market Germany 2017

Your compass for the right course!

The three leading German cruise operators were once again the winners in this year’s exclusive fvw cruise market study scoring better than their international rivals. A total of 19 ocean cruise operators and six river cruise firms were rated in 14 different product and sales categories by 233 representative travel agents.

The study examines the German cruise market in the segments VOLUME, PREMIUM, LUXURY and EXPEDITION (like last year). The RIVER segment has been added to provide a complete view of the overall market. On more than 260 pages you will find a detailed overview of the market along with the performance of competitors, including comprehensive comparisons over periods of time.

CONTENT

  • Cruise brands under review and study methodology
  • Samples and data structure in detail
  • Estimates for current market and turnover trends for ocean and river cruises

Ocean cruise market Germany 2017

  • Relevance of the brand for ocean cruise sales
  • Competitive comparison of brand awareness and profile
  • Evaluation across all segments by sales and product criteria
  • VOLUME segment: sales, product and strengths/weaknesses profile
  • PREMIUM segment: sales, product and strengths/weaknesses profile
  • LUXURY segment: sales, product and strengths/weaknesses profile
  • EXPEDITION segment: sales, product and strengths/weaknesses profile
  • Sales and product features in overall benchmarking comparison
  • Ranking ocean cruises & conclusions

River cruise market Germany 2017

  • Relevance of the brand for river cruise sales
  • Competitive comparison of brand awareness and profile
  • Sales, product and strengths/weaknesses profile
  • Sales and product features in overall benchmarking comparison
  • Ranking river cruises & conclusions

Editorial publication fvw 18/17 (September 1, 2017)
Length: c. 265 pages

€ 595 for subscribers with fvw annual subscription*
€ 995 for non-subscribers

An English translation of the German-language cruise market study can be ordered from fvw. Please contact: marktforschung@fvw.de

Prices excl. VAT, excl. international mailing costs (DHL price list 2017/2018)

*does not apply for fvw trial subscriptions